"Xinju Yuan’s Waterproof Backpacks Steal Spotlight at 2025 China International Fishing Expo"

At the 31st China International Fishing Trade Exhibition (CF2025), Xinju Yuan (Quanzhou) Intelligent Technology Co. unveiled its groundbreaking waterproof backpacks, setting a new benchmark for cost-effective outdoor gear. The company’s TPU-coated backpacks, integrated with IPX7 airtight zippers, demonstrated unparalleled waterproof capabilities during live tests—submerging a backpack containing a smartphone into water without any leakage16.

Qin Guangkai, Chairman of Xinju Yuan, highlighted that domestic production of waterproof zippers has slashed manufacturing costs. Priced at just $25(vs\mathrm{.}$25(vs.300 for foreign counterparts), these backpacks cater to China’s growing outdoor enthusiast demographic, which now exceeds 160 million anglers, with 46% aged 25–44210. The brand’s focus on sleek design and functional durability aligns with broader industry trends: China’s fishing gear market is projected to grow at a 5.1% CAGR, driven by rising demand for high-performance yet affordable products49.

With China’s outdoor backpack sector poised for expansion, Xinju Yuan’s success underscores the rise of domestic brands leveraging localized supply chains and innovation to disrupt global markets.